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CT Trailers & Powersports

Connecticut Trailers and Powersports is the premier dealership in the northeast for trailers sales, parts and maintenance. Attracting customers from all over New England and New York with their wide inventory of trailers and power sports, CT Trailers has become a regional household name. 

Services

Traditional Marketing, Creative, Video Production, Data Intelligence Reporting, YouTube Management,
Social Media Marketing, Social Media Management, Digital Marketing, Facebook Ads

Client

CT Trailers & Powersports

Year

2016-2018

Connecticut Trailers has reached remarkable levels of social media reach as a small, family-owned trailer, golf cart and power sports dealership. We handled all of the social media marketing strategies, creatives, management, print ads, and Facebook Ads from Jan. 2016 through Oct. 2018.

This family-owned company has been in business for over 21 years and the need to propel its brand into the social media space was a smart move.

 

They now dominate social media as one of the top performers in their industry, with over 16,500 Facebook fans and counting. ​

Viral Video Campaign

The Results

  • Developed a successful social media strategy to increase regional brand awareness, sales promotions

  • Increased following of the company Facebook page from 230 to 16,500 targeted fans in 18 mos.

  • Spearheaded a viral campaign reaching over 2 Million

  • Ad Creatives, daily posts/content for Facebook built brand awareness regionally

  • Decreased annual company overspend by over $9,000

  • Increased ROI with strategic digital ad placement

  • Tripled sales leads from 2017 to 2018

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